Right now both Hillary Clinton and Donald Trump are using the same campaign strategy. It is a combination of talking stridently to the core constituencies and attacking the other one. Pumping up the base and going negative have long been key components of any campaign. Since they are perhaps the most disliked presidential candidates in history, perhaps they should try to get people to like them.
Donald Trump seems to think that as long as he can attract crowds, he’s doing fine. The people that turn out are fiercely loyal to him. He doesn’t seem to realize that they are not the majority of the electorate. Recently I heard part of a speech he gave to a group of home builders. He gave a warm, moving talk about the challenges of the industry and some of the experiences of his father and him. That’s the guy who should be out campaigning. His attempts at humor are horrible. I can’t imagine how he thinks saying Obama and Clinton founded ISIS is funny. He ought to try some self-deprecating humor. There certainly is plenty of material to choose from.
The basic Clinton persona we see is someone who is cold as ice and can’t be trusted. I remember when she appeared before Congress early in the Clinton administration. She was very charming. Whatever happened to that person? She needs to find a way to relate to those of us who are not wealthy or powerful. She also needs to find a way to make her appear as a person of integrity. Every time she talks about the email scandal, she distorts the facts. The best thing she can do is say nothing. She also needs to find a way to show that she has a heart and a soul.
We’ve seen a lot yelling and trash talking. How about showing some humanity?