Many are deeply concerned about the environment and try to live their lives accordingly. Others seem more interested in appearances. Years ago a prominent actor and environmental activist was asked about starring in a movie that glorified car racing. He didn’t think that was relevant.
Corporate America is not immune to putting appearances over substance. A large computer maker boasted of being carbon neutral. It accomplished this by having someone else assemble the computers in China and buying a rain forest. Undoubtedly the process was less energy efficient and likely relied on electricity produced by coal. More energy was used to transport them across the Pacific.
The most ridiculous example is electric cars. The Obama administration spent billions on their development. Remember Solyndra? Granted you don’t smell any fumes when they are running. It’s a different story at the power plant, many of which use coal.
If they really want to promote their cause, they should be more interested in being green rather than looking green.